Corporate & Media Voice Over
The “ROR” Heard ‘Round the World
International Motorcycle Super Show. It must be at least 10 years that I have been voicing radio commercials for this particular client. When I was on-air for Toronto rock radio station Q107 in the 90’s I voiced radio spots for local legendary motorcycle shop McBride Cycle and various motorcycle trade shows. I was somehow the resident voiceover authority due to the fact that I was the only one at the radio station that rode a motorcycle. It also led to some amazing perks in the biz like new bikes on loan for the riding season. "WHAT? I get to ride this amazing, sleek, brand spankin’ new, mind-freakin'-blowin'-horsepower-spewin'-Ninja...FREE?!"
I used to do these two-person voiceover reads with my pal and fellow voice over colleague, Kenny Caughlin. I’m happy to say that after more than a decade I still perform these annual scream-fests with 'Kenny the Hitman'! We don’t do the radio spots in the station's studio anymore. Ken used to work down the hall on-air for the AM Top 40 side. I was blazing on the ROCK Radio FM end of things.
Times, and situations, change. These days Kenny voices his 2-part segment for the 60-second ad at his studio and then sends it to me. I record my slammin' counterpart at the imEdge studio and return the consolidated results to Q107. It's not even Christmas...it's barely winter...it'll be a few months til we hit the warm, dry pavement. But we always have the same credo in mind when the spots sound hot: "Live To Ride. Ride To Live!"