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Who's that Voice Over the Phone?

I've found over the last decade that one of the keys to my voice over succcess is
how I established a solid client base that I have been fortunate enough to develop
and nurture into a loyal league of satisfied customers to this day.  It's been said
that it's much easier to keep a current client or customer than to go out and find
a new one.  This rule of thumb probably applies to most products and/or services. 
Keep them happy by providing reliable, quality work or product(s) in a timely
fashion within the agreed budget.  A positive, can-do attitude along with a professional, pleasant demeanour goes a long way as well.

All that being said, I still get the itch to meet as many new prospective clients as possible by phone around this time every year.  In a world of facebook and twitter, texting and email, I continue to reach out in the seemingly old fashioned way as well.  It's a marketing bug that gets under my post-holiday skin.  Sure, as I mentioned before, it's easier to keep the clients you've got than to attract new ones, but it's an important business practice, I feel, in order to maintrain a healthy business that you open up and call up someone you don't even know.  Yet.  At least once a year.

It was a daunting task for me in the early days to sell myself.  Sure, I thought I was talented enough to say the things I was saying to to someone I had just introduced myself to over the phone.  It just sounded, well, bloody vain for ME to be saying the things.  That's why so many voice over talent simply rely on talent agents to do their calling and pitching for them.  That's fine but I feel you can market yourself better than anyone else can providing you perfect your pitch, deliver it with confidence and back it up with the goods i.e. talent and superb service  Simple fact:  With all due respect to my agents, NO ONE cares about you more than you when it comes to marketing you.

So I shook off the cranial cobwebs from holiday road trips, get-togethers, midnight cheer and the general festive aftermath to hunker down for the day and introduce myself to the potential clients on the other end of the phone.  It truly is like riding a bike.  You get into a groove and then really start rolling.  I was calling after my first coffee, through lunch and into the late afternoon.  I covered North American time zones and ended the day with "Aloha" on my final call.

It was nice to hear how many people were receptive and actually warm on my cold calls.  I think there's some residual holiday spirit going around.  Even long distances.  2010 seems to be unfolding nicely.  I hope it is for you as well.  But, it's time to call it a day.  I've got some calls to make tomorrow.

G'night.

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