Home (Show) for the Holidays
This past week I returned to a downtown Toronto recording studio to lay down a post-Christmas advertising campaign for repeat client HomeShow.(Ed. note: If you’re looking for amazing deals on furniture, appliances, electronics and more…I’ve got the inside scoop 
There’s a time-warp dynamic when you record radio and television commercials leading up to Christmas. Invariably you are recording voice over spots for both pre-Christmas sales and ‘Boxing Week’ bonanzas….that are weeks away!
I put on my headphones, take a swig of the bottled room-temperature H2O, warm up my pipes to fascilitate transforming a comfortable read of 38 seconds into an intense, energetic hi-octane, get-‘em-thrug-the-doors read of 30 seconds!
By the way, when I say “I warm up my pipes” it’s usually with the scientifically proven, and clinically endorsed, “Rubber baby buggy bumpers (repeatet often) along with a dash of “She sells sea shells by the sea shore.”
When this happens to be the first recording session of the day it’s similar to an aerobic workout in which you have to ramp up to achieve the optimum desired level of…well, optimum desired level of client satisfaction.
When recording voiceovers for deals which store employees are not even hip to yet you get this feeling of being privy to information the public won’t be aware of for quite some time.
If I chose, I could be the very first person in any line-up at any location of any HomeShow store I selected to take advantage of the phenomenal “Boxing Week Sales”. Ah yes, the power of advertising!
I’m a freakin’ victim of my own voice over. Not exactly Shakespearean-tragedy but there is a pseudo-pathetic vibe to the whole concept. Happy shopping. Tell ‘em the guy on television/radio sent ya!